Launch and Scale with Confidence
I partner with early and mid-stage consumer tech and gaming companies to launch and scale with focus and precision.
Go-to-Market and Growth Leadership for Consumer Tech and Gaming Companies
Positioning that Sticks
No more "we do everything for everyone." Get crystal-clear messaging that makes prospects go "YES, that's exactly what I need!"
Launches that Deliver Installs, Retention, and Revenue
GTM plans that don't just look pretty in PowerPoint - they drive real downloads, signups, and revenue from day one.
Smarter Growth, Real Results
Stop throwing money at ads and hoping. Get campaigns that optimize spend, boost retention, and deliver ROI you can brag about.
How We'll Work Together
Services
| Service | Deliverables | Typical Outcome |
|---|---|---|
| Go-to-Market Acceleration | Communication strategy that cuts through the noise, launch roadmap that works, and marketing assets that convert. | A cohesive, high-velocity launch that drives real installs & awareness (not just vanity metrics). |
| Growth Audit & Optimization | Deep-dive channel review, conversion funnel analysis, App Store optimization, and creative testing that wins. | 10–30% lift in ROAS within 90 days. Yes, really. |
| Fractional CMO Advisory | Your personal Head of Marketing without the full-time salary. Strategic guidance for launches and growth campaigns. | Finally, alignment between product & marketing teams. Plans that drive measurable impact, not just busy work. |
Real Results for Real Companies
🎪 Here's what happens when strategy meets execution across games, mobile apps, and beyond.
PlanetPlay
100×+ store sales explosion & $300K in e-commerce revenue from ONE campaign. (Yes, you read that right!)
Mythical Games
1M downloads and 300% player growth through GTM strategy that actually worked. (Plot twist: it wasn't luck!)
Big Fish Games
40% conversion lift via key art testing and App Store optimization. (Iterative A/B testing for the win!)
DeNA
Deployed an $80M annual user acquisition budget across a global mobile game portfolio. (That's a lot of zeros!)
Hey there! I'mIlya Shereshevsky
🎯 With over 15 years leading growth and marketing for top gaming and consumer tech product, I've helped bridge the gap between great products and measurable business outcomes. My approach blends product insight, creative strategy, and performance data to drive meaningful, sustainable growth.
Cross-functional leader who gets product, creative & UA teams speaking the same language
Data-driven performance marketer who makes mobile and gaming apps actually profitable
Full-funnel strategist who optimizes every customer touchpoint
Let's Write Your NextSuccess Story Together
🎯 Whether you need a killer launch strategy or a growth plan that actually works, I'll help you focus on what matters most for maximum impact.
💬 Book Discovery Call
Tell me about your goals, and I'll share some ideas that could help